Development tracking
Watch your project grow.
Every phase ships a document you keep. Every week, a private page that answers what was done, what was decided and how much is left.
The problem on the paying side
You hired, you paid — and now all that's left is to ask how it's going.
The most common question from the person funding a project is also the hardest one to answer: so, how's it going?
The people doing the work have a tool for everything: task boards, sprints, cards moving from one column to the next. None of it was built for the person signing the check — which is why the answer you get almost always arrives in the same format, a voice note saying things are coming along fine.
The result is a strange kind of dark. You don't know what was done in the week you paid for, or what decisions were taken on your behalf, or what is genuinely finished and what is still a promise. You usually find out there was a problem when the deadline blows past.
Tracking inverts the logic: instead of you asking, the project tells you. Every week becomes a record; every phase, a published document. You don't get access to a task board — you get your own project as something to read, written for the person paying and not for the person coding.
The proof
A real report — not a screenshot of a tool
This is an actual issue from the series, with the confidentiality redaction applied.
Project under NDA · July 31, 2026
Telemedicine — vendor diligence, clauses and redundancy
The black bars aren't decoration. The redaction layer is part of the product: every report opens with everything hidden and reveals by access level, with one click — so you can open the document in front of anyone without thinking twice.
- 01Numbered and dated — the whole series stays with you
- 02Commentable: you reply inside the document itself
- 03Printable and exportable to PDF, already redacted
- 04Written in plain English, not technical jargon
A browsable, fully anonymized issue is being prepared. Until then, I'll walk you through the complete series on a call, with the document open on screen.
See the series on a callWhat you get
Three layers, one product
None of them works alone — and it's the third that makes the first two possible.
Development reports
Numbered documents, styled like a newspaper, that narrate progress milestone by milestone. You comment inside the document and the answer comes back in the next report.
Published, never rewritten — the project's history stays auditable.
Private project pages
An address of your own, always current, generated from the same data I work with. No tool login, no training, no task cards.
Eight views answer the eight questions every project owner asks.
The method
Phases with a defined artifact, measurement per session, gates before any code and a record of every decision. Without it, the pages would be decoration.
Every view has a source because the work is done this way, not because someone filled in a field.
The eight views
- Work log
- What was done today and this week?
- Focus view
- Where the project stands — workstreams, blockers and what's waiting on you
- Progress vs. milestones
- How far along? How much is left?
- Rhythm
- Where the activity concentrates and at what cadence
- Productivity
- How much gets delivered per week
- Schedule
- When it lands — projected only after measuring
- Decision timeline
- What was decided, when and why
- Phases
- Which phase we're in and what each one delivered
The phases
Seven phases. Each one ships a document.
The project doesn't end in an invoice — it ends in a shelf of publications that belong to you.
Validation
The idea investigated before any money is spent on it.
Concept brief · market diligence · viability model
Name and trademark
Naming with a prior-rights search at the trademark office, cheap filters first, expensive ones last.
Criteria contract · rejection table · verdicts · filing kit
Visual identity
Logo and brand universe, screened for distinctiveness.
Identity document · brand library · the final files
Specification
What will be built, written before the code, with approval gates.
Numbered specs · decision records · question bank · delivery scope
Build
Code against the specification, measured session by session.
Daily logs · focus view · milestone reports · measured velocity
Launch
The final gate: legal, non-functional requirements, operations manuals and terms.
Launch checklist · launch report
Cycles
After going live: plan, ship, measure, replan — with no end of contract.
Visible backlog · report per cycle · living roadmap
You come in at the phase you need. Nobody is obliged to start from zero.
How I handle deadlines
I never promise a deadline before measuring velocity.
It is more uncomfortable to hear and far cheaper to live with than an invented date.
Services in-house
What I execute inside the method
Tracking is how I work. These are the jobs I do — on my own, never farmed out to anyone else.
Websites
A professional website that turns visitors into enquiries — built for a small business budget, not a corporate one.
See the service →Paid ads
Google and Meta campaigns that put you in front of people already looking for what you sell, with every dollar tracked.
See the service →Social media
Consistent, professional content on the platforms your customers use — without you having to think about it every week.
See the service →Content and blog
Articles that rank in search and bring people to your site — and position you as the trustworthy option in your sector.
See the service →Who does the work
I'm Bruno.
I started Deployed after watching a lot of people pay well to be kept in the dark. I work directly with every client, myself — no account manager, no junior team behind the curtain. That is exactly why the method exists: when one person delivers, the work has to be auditable, and it's the record that makes it auditable.
Bruno Martins · Founder, Deployed
Send a message
Prefer to write? I reply within 24 hours, personally.
Getting started
Let's look at your project.
A 30-minute call. I show you the report series and the private pages working, and tell you what I'd do in your case.
- 30 minutes, no sales pitch
- I'm the one who answers
- No commitment